Many companies now market more heavily toward eco-friendly customers for practical reasons. For one, it makes their customer base larger and improves customer loyalty, as people are more likely to stay with a business that shares their values and principles. Below, we’ll explain some common business strategies for targeting eco-conscious customers that your company could benefit from.
Highlight Sustainable Initiatives
If you want more eco-conscious customers to be aware of your business’s commitment to green and sustainable business practices and initiatives, you must get the word out. Transparency and honesty are key when highlighting your sustainability initiatives and goals, as customers don’t want to feel like they’re being catered to.
Using infographics and educational videos to visually showcase your commitment to sustainability with storytelling, customer testimonials, and any endorsements and certifications your business has earned. Don’t be afraid to talk about how far you’ve come from when you first incorporated sustainable practices and how you plan to continue making changes to show your transparency.
Utilize Sustainable Supply Chain Management Practices
Supply chain management is a critical factor in a company’s carbon footprint. The supply chain can play a crucial role in carbon emissions output, affecting everything from gas emissions produced when transporting materials and goods to waste disposal.
Start by performing an audit of your supply chain management, accounting for everything from electricity to fuel consumption. Where are you the least efficient, and where do you see opportunities to consolidate and make the supply chain more efficient? Supply chain management is also a great sustainability initiative to highlight to customers.
Install a Commercial Electric Vehicle Charging Station
EV charging stations don’t only exist at gas stations! Installing an EV charging station on your property is an immediate way to put your business on the map for eco-conscious drivers and incentivizes your employees to switch to eco-friendly EVs.
It’s also a wise investment, as the cost of a commercial EV charging station is relatively low, and there are even federal grants and rebates to make it even more affordable for businesses. If you build it, the EV drivers and eco-conscious audience will come.
Partner With Eco-Friendly Influencers and Organizations
Another business strategy for targeting eco-conscious customers is to partner with a known environmental influencer or organization. Many organizations are solely focused on helping businesses adopt more eco-friendly business practices; their help and endorsement can help put your company on the green map. These influencers and organizations already have large followings of people who care deeply about environmental issues and will boost your sustainability message and help it reach your intended audience.
As you can see, there are many ways that a company can attract a more eco-conscious audience. But none of these options are quick fixes—it takes a sustained commitment for a business to earn the goodwill of being considered a green company. Keep these tips in mind, and your business will be on its way to building a larger and greener customer base.
